• creative direction + strategy

    PHOTO CREATIVE DIRECTION + PHOTO ART DIRECTION
    furniture
    lighting
    textiles
    decorative accessories
    baby + kids
    special projects + collaborations

    style guide establishment + direction
    seasonal strategy
    set design + direction
    lighting, styling + prop direction
    creative guides + photo lexicon
    CGI imagery direction
    product focused marketing + promotional content

  • creative production

    asset strategy
    shot logic
    pre-production strategy, processes, planning + workflows
    shot lists, shoot planning, talent allocation + scheduling
    creative execution + production
    on-set direction + approvals
    post-production treatment + strategy
    site experience style guide direction

  • leadership + management of

    in-house + freelance photography creative teams:
    3+ art directors
    8+ photographers
    8+ stylists

    executive presentations – strategy, concept, film + asset reviews
    sourcing + onboarding of new talent, talent strategy
    year over year photo team strategy + studio growth
    creative team technical skill + business acumen development
    creative team soft skills development + mentoring